Adobe Experience Cloud Blog

MAY 31, 2013

Whether you are in the B2B or B2C space, creating a lasting impression is what you are striving for. Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. The greatest marketing campaigns are those that are memorable.

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Adobe Experience Cloud Blog

JANUARY 16, 2014

B2B Marketing Summit – London, UK – Dates and details coming soon! Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon! What were your favourite events of 2013? Please share your thoughts below.

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Adobe Experience Cloud Blog

MARCH 10, 2015

There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” Engagement Marketing b2b Consumer'

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Rules Planning B2B Thought Leadership First-Mover Advantage 48

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

If you have the same impression, you’d be just as surprised as I to learn that over 70% of Panasonic’s revenue stream actually comes from their B2B business – selling automotive & industrial systems, high end projectors, electric batteries, inflight entertainment systems, etc. We put in a common customer database.

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Adobe Experience Cloud Blog

JANUARY 2, 2015

I think 2013 and 2014 were years where technology and digital marketing exploded and the need to communicate across channels became a prominent topic of discussion. To prepare for 2015, marketers should really be thoughtful about their goals, and try to keep things simple. Demand Generation b2b Consumer'

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Demand Generation Demand Generation B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Best Practices for Mobile SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Mobile Marketing b2b Consumer' billion smartphone users, which translates to 1 in 7 people worldwide! Here are a few ways to make your website mobile-friendly: 1.

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Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 For example, if you’re a pet food manufacturer, consider running a native advertising campaign discussing dog nutrition on a site like PetBusiness.com if you’re targeting a B2B audience, or Dogster.com for pet-loving consumers.

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Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. The big trend for 2013 is going to be agile marketing.

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Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C. On September 16 th , 2013, I’ll be joining the Marketo team as its Digital Marketing Evangelist. You could say I’m “all in.”. Yes, I said it: you’re flat out (dead?)

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Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. I’d love to hear your thoughts on why quizzes are all over the place. Digital Marketing b2b Consumer' And the quiz trend doesn’t appear to be going anywhere.

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Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. A B2B example! What other campaigns from 2013 stick out in your mind?

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Campaigns Planning B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2013

Marketing-minded attendees will also want to check out Marketing Cloud’s “Creating a Killer Content Marketing Strategy” on Wednesday at 3pm, and “Can Social Advertising Work for B2B?” VISIT THE MARKETO SATELLITE BOOTH #628. . on Wednesday at 1:30pm (spoiler alert: it can). TAKE A FIELD TRIP. We would love to hear from you!

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Tips Salesforce.com B2B Thought Leadership Marketo 48

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

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Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

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Metadata

APRIL 22, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. We’re a customer data platform, started the company in 2013, launched the first product in 2014. That company got acquired by Marketo. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Happy Friday.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. We’re a customer data platform, started the company in 2013, launched the first product in 2014. That company got acquired by Marketo. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Happy Friday.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. We’re a customer data platform, started the company in 2013, launched the first product in 2014. That company got acquired by Marketo. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Happy Friday.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Adobe Experience Cloud Blog

AUGUST 25, 2014

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Delivering Content in New, Exciting Ways.

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Lead Scoring Lead Ranking Top of Funnel Ad Exchange 48

Adobe Experience Cloud Blog

JUNE 24, 2013

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. What Hasn’t Changed. One Final Change. Modern Marketing'

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Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. In 2012, only 38% of B2B marketers were using infographics to showcase content.

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Content Marketing Webinar Metrics Planning B2B Thought Leadership 48

Content Marketing Institute

AUGUST 24, 2018

The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn. Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. Each of these multimedia master classes in marketing takes a deep dive into a single aspect of LinkedIn B2B marketing.

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Linkedin Search Marketing B2B Thought Leadership Class 65

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. In 2013, Belkin partnered with LEGO to come out with a line of LEGO builder cases for iPhones.

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Rules Practices Brand Identity Branding 48

SnapApp

MARCH 18, 2013

It's official, according to our Content Marketing Madness bracket, infographics are now your 2013 champions when it comes to content. Leslie Bradshaw, COO at Guide on Infographics for B2B vs B2C: "Infographics are a high-level tactic that are good for educated audiences; they are not actually good for consumer audiences. via Marketo.

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B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48

Velocity Partners

AUGUST 13, 2018

It was created out of curiosity, inside-baseball geekiness and a genetic disposition to serve a community instead of squeezing it for ‘ROI’ As B2B marketers, we can learn a HUGE amount from this seemingly simple model. The more time you spend with The Beast, the more you realize how much work goes into it—and how much thought.

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Work Management Marketing Management Marketing AI Planning 43

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. Engagement Marketing b2b Consumer'

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Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48