Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Hubspot

JUNE 5, 2013

Happy Wednesday, marketers. 1) Amazon Ad Sales Surging. 1) Amazon Ad Sales Surging. Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. Most of these ads are the ones that pop up when you search for a product on Amazon. Who knew Amazon''s ads were doing so well?

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY increase from 2015. 2) Central IT is Irrelevant? Why Your Solutions?–

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY decline from 2014 levels. Why Your Solutions?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Marketing Insider Group

MAY 23, 2013

What is the future of Marketing Innovation? Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences. The topic was the Future of Marketing and the main theme was that the future of marketing innovation will be all about the customer.

Content 100

Content Advertising Agencies Storytelling Paid Search Agency 100

Martech Advisor

NOVEMBER 8, 2019

A 2014 Forrester study, titled ‘Consumer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,’ had revealed: 56 %of consumers have used their mobile device to research products at home. 38 % have used their mobile device to check inventory availability while on their way to a store.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. I remember the early days with Marketo, the VCs thought that the market is very, very noisy because it has 20 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52