Adobe Experience Cloud Blog

JULY 27, 2012

Create a report that monitors your social media activity and point out missed opportunities that could be used for creating employee/customer/prospect relationships. 2) Create a social media policy. Determine how you want your employees to participate in social media. 5) Appoint an internal social media lead.

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Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 9, 2012

A leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday.

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Social Media Media Conversion Marketo 48

Adobe Experience Cloud Blog

AUGUST 21, 2013

Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. Social networks give businesses a place to be innovative. Social Media'

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 22, 2012

An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. Social Sweepstakes: Create a fun and interesting contest and have your entrants spread the word via their social networks! The decals are Marketo branded AND are stylish.

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Peer-to-peer Campaigns Urgency Marketing Marketo 48

Adobe Experience Cloud Blog

JULY 25, 2012

Second, the typical image of a busy executive doesn’t include them spending time on social networks, much less using those networks to make important decisions. Breaking Down Assumptions about Social Media. Is your firm doing everything it can to take advantage of this trend?

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Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

MARCH 18, 2013

Create custom art that can easily be shared across all the major social networks. Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout. Our guest will be VP of Marketing at Kinvey and 2012 Content Marketer of the Year, Joe Chernov. Promote Your Event. Have any tips to add?

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Google Broadcasting Marketo Youtube 48

Adobe Experience Cloud Blog

JUNE 18, 2014

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. 2) Facebook is a “social” network, not a business network.

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Stats Facebook Social Marketing Planning 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. Here’s a quick run-down of the various types of paid social advertisements that we’ve tested. At Marketo, we’ve just begun to test these.

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Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

MARCH 8, 2011

million in 2012, up from an estimated 14 million in 2010. I’m thinking the reason stems from the same revolution that I described earlier in how the buyer/seller process has changed drastically due to digital technologies like social media. The story cited industry tracker iSuppli, which predicted that Apple will ship 43.7

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Consulting Paid Search Agency Barriers Marketing & Strategy 48

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

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Webbiquity

NOVEMBER 29, 2012

And if Pinterest is worth the effort of getting to know the ins and outs of yet another social network, what are the best practices for using it? Nevertheless, he does suggest seven ways for SEO pros to constructively use Pinterest as a social network rather than a source of easy backlinks.

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Marketing Analytics Tools Best Practices Social Networks CAN-SPAM 100

Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. Let’s put on side one. Does Facebook Work for B2B Lead Gen?

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Marketo B2B Marketing Planning B2B 48

Adobe Experience Cloud Blog

MAY 11, 2015

A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility.

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Campaigns Blogger Planning Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 24, 2013

The result has been an exciting time of experimentation about what works in social and how social is impacting marketing. We are collectively still learning, but a few lessons have become clear: Social can work for lead generation, but only by recognizing that each social network is different and requires unique messages and offers.

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Resource Management Work Management Marketing Management Marketing Budget 48

Convince & Convert

FEBRUARY 16, 2012

I created a board about best social media books and some other things and put up some quotes, and apparently that rubbed some folks the wrong way. Eric : I don’t know if you saw the new homepage that Marketo launched. Jay : I’m pretty sure that they have a conversion rate test running at Marketo. Marketo.com ?

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Enterprise Management Work Management Social Media Marketing Management 115