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The AI content creation space is growing

Martech

Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs. Read next: John Cass discusses agile marketing with other panelists at MarTech.

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The average enterprise uses 91 marketing cloud services

chiefmartech

The big revelation: the average enterprise uses 91 marketing cloud services. It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). But in aggregate, marketers use a ton of them. Real enterprise marketing stacks are larger than you think.

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How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot

As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". How to Use Medium: The Beginner's Guide for Marketers. They all publish content on Medium. My cousin Jimmy?

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11 Ways to Give and Get Customer Love

Hubspot

Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers. for loyal patrons.

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A Brief History of Social Media [Infographic]

Oktopost

The very same year, surprisingly, LinkedIn launched as a professional networking and job posting site. In 2006, Twitter joined the social media sphere with an interesting niche: you could only publish micro posts of 140 characters or fewer. 2010 saw the emergence of photo-sharing network Instagram.

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Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

This is a testament to both the quality of the product and the strength of its marketing. According to Adweek , the key to Lego's success has been the consistency in the brand's look and feel, coupled with the company's ability to adapt just enough to "change with the times and broaden its market.". A History of Lego Marketing.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. It’s the tool Google will use to beat Facebook.

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