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The AI content creation space is growing

Martech

Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs. The firm says there are now more than 50 vendors in the AI content space.

Lock-In 133
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The average enterprise uses 91 marketing cloud services

chiefmartech

It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. A few points worth making: 1.

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Are QR Codes Dead?

Hubspot

For example, Inc''s 2012 research found that 97% of consumers don''t even know what a QR code is. According to comScore ''s report, the number of people who have scanned a QR code seems to have plateaued since 2012: As the number of smartphone users continues to rise, the number of consumers scanning QR codes remains the same.

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How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot

As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". But it's important to understand that this isn't just another Twitter, or Facebook. They all publish content on Medium.

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10 Social Media Risks MOST Companies Are Too Afraid to Take

Hubspot

There was a time when just being in social media was a risk for companies. I'm glad we're (mostly) done with those days, but now we're into a new era. the era of experimentation. Oooh, I like this era! This is when people really start getting creative. 10 Risky Social Media Moves Real Brands Aren't Afraid to Make. Businesspeople don't smile.

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11 Ways to Give and Get Customer Love

Hubspot

Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers. for loyal patrons.

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Convert Experiences: Helping Organizations of All Sizes Run More Tests Across Diverse Channels

Convert

Companies like Etsy, Microsoft, Uber, Amazon, Facebook, LinkedIn, Google, Twitter, Netflix… the list goes on — have used full-stack experimentation to fuel innovation and improve the customer experience on their sites. In 2023, we launched a plethora of new features, and boy, did they make a splash! In other words, they stopped testing.