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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Do you have the right people to execute a full-fledged lead management program? your lead attraction content d.)

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An Introduction to the New Power of Social Media Lead Management

Hubspot

Social media was once a shiny new toy. But as more social networks began to appear, and more people began to adopt them, they became an uncontested space for all types of companies to be present in. At first, many businesses hardly knew what to do on social media -- just that they needed to be using it.

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Make Marketing Count in 2012

Vision Edge Marketing

Too many marketing programs lack a performance target and those that have one are typically volume-oriented output-based metrics such as metrics related to the website traffic, downloads, and site behavior or social media behavior. Most marketers remain challenged with defining metrics and measurement from lead-to-pipeline-to-revenue.

Planning 100
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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). Videos (87%).

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

In June , Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, shared why inbound marketing – a strategy where the prospects find you as opposed to you finding them – is critical, and how integrating social media and SEO drives it. 61% send leads directly to sales. 65% haven’t nurtured leads.