2012 Lead Management Lead Nurturing Social Media 
NuSpark Consulting
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Do you have the right people to execute a full-fledged lead management program? This is the basis of lead nurturing.
markempa
DECEMBER 30, 2013
Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.
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NuSpark Consulting
APRIL 26, 2012
Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. Not getting enough leads or conversions? Let’s chat. .
markempa
DECEMBER 29, 2011
In June , Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, shared why inbound marketing – a strategy where the prospects find you as opposed to you finding them – is critical, and how integrating social media and SEO drives it. 61% send leads directly to sales. 65% haven’t nurtured leads.
Hubspot
FEBRUARY 7, 2012
But there are certain things that, when put behind a form, just won't contribute much of anything for your lead gen or lead nurturing initiatives. What we're saying is that you shouldn't put them behind forms or rely on them to effectively generate and nurture leads. Promote your offers in social media.
Hubspot
FEBRUARY 3, 2012
In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. In this way, you will be able to measure the ROI not only of your emails , but also of your other efforts, which might include social media marketing and blogging.
Customer Experience Matrix
OCTOBER 9, 2013
Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Note that not everyone is a marketing automation user.
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