2012 Lead Management Marketing Automation Services Social Media 
ClickZ
JANUARY 22, 2020
30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.
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NuSpark Consulting
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Do you have the right people to execute a full-fledged lead management program? your lead attraction content d.)
Vision Edge Marketing
DECEMBER 14, 2011
Forrester suggests marketers focus measurable program elements that are designed around business objectives. If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation. How you expect marketing to contribute to these outcomes.
NuSpark Consulting
APRIL 13, 2012
Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Raven Tools and SEOMOZ are our favorites.
NuSpark Consulting
APRIL 26, 2012
Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. Proper content marketing is the fuel that drives prospects into the funnel.
ANNUITAS
MARCH 11, 2014
Should the marketing technology stack be led across the business? Should it be strategically managed across marketing, IT, and the C-Suite? It’s clear that marketing wants to own their technology stack. 45% want to enable marketing employees to operate data and content without IT. So what is the answer?
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