2012, Lead Management, Microsite and Social Media

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

2012

Lead Management

Microsite

Social Media

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). Videos (87%).

Marketing Management

Marketing Management Marketing Budget Budget Programs Peer-to-peer

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Social Media. Paid Search.

Paid Content

Paid Content Top of Funnel Marketing Funnels Lead Generation

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

B2B Marketing Zone

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

Webinars

Stay Connected