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Tried and True Techniques for Fusing Offline and Online Marketing

Hubspot

How Do You Integrate Your Offline and Online Marketing? On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. — Stephen Jackson (@roaddoggz) February 9, 2012.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

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4 Event Marketing Lessons From @HubSpot's Dreamforce Strategy #DF11

Hubspot

We were honored to receive amazingly positive feedback on our presence, and the creation of our event strategy was based on those very same concepts we use for our online marketing every day. I'm excited to see what's in store for 2012. How else can you apply inbound marketing principles to your event marketing ?

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Register Now: Must-Attend Marketing Sessions at Dreamforce

Adobe Experience Cloud Blog

As mentioned before, content marketing is vital to B2B Marketing success, and event marketing is a B2B Marketing staple. Mobile Marketing: Stay Engaged Wherever You Are. Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now.

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How Constant Contact Walks the Content Marketing Walk

Content Marketing Today

Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing--that even small companies with low budgets could emulate. They have grown from 25,000 customers in 2004 to 250,000 customers in 2008 and more than 500,000 customers in the third quarter 2012. event marketing.

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20 Clues Your Marketing Stinks, Straight From the Horse's Mouth

Hubspot

And while you're reading, ask yourself whether you're guilty of any of these warning signs of a cringeworthy marketing presence. 20 Hints That Your Marketing Stinks. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. — Lori Philo-Cook (@PhiloCook) May 14, 2012.