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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295
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How to Develop Content to Target Featured Snippets

Method and Metric

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

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How to Develop Searchable Content to Target Featured Snippets

Method and Metric

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

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KoMarketing’s Favorite Posts and Articles from 2019

KoMarketing Associates

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. 21 PPC Lead Generation Tools for More High-Quality Leads.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. Find your country's and language's HTML meta tag here. ccTLD Domains Are Valuable, But a Big Commitment. How People See Your Domain. and one to a representative sample in Australia.

SEO 99
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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

How to measure them (Hint: With tools!). An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Blog analytics. Why they matter.

Analytics 101
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Page-Level On-Site Optimization

seo.co

Your title tags are the bits of information Google uses to fill in the headline for sites in its SERPs (like “SEO.co: Link Building & Content Marketing Agency” in the screenshot below). You can affect your CTR in search results by testing your title tags and meta description tags for each of your pages.