ANNUITAS

JANUARY 4, 2012

They stem from discussions I’ve had with marketers over the past year. Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

ActiveDEMAND

APRIL 28, 2017

CRM and MAP : Similar on the Surface Only. This is relevant to modern day marketing, since among some of the most noteworthy ‘confused-as-being-the-same’ examples are the concepts of CRM (Customer Relationship Management) software and MAP (Marketing Automation Platform) software.

Marketing Automation Services 59

Marketing Automation Services CRM Marketing Management Top of Funnel 59

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. The system makes it easy for small business to generate leads through social marketing campaigns and track results.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Valasys

OCTOBER 18, 2023

Universal Analytics, released in 2012, introduced cross-platform tracking, which enabled businesses to gain a more comprehensive view of user interactions across various devices. One of the most significant advantages of GA4 for modern businesses is its applicability to lead generation. How to use GA4 for Lead Generation?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. Are we there yet?

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

Customer Experience Matrix

AUGUST 29, 2013

- LeadSpace does build lead scores, something its Web site doesn’t reflect. In LeadSpace’s case, the company builds “ideal buyer profiles” that measure how similar a lead is to a sample of existing customers provided by a client. Most clients have multiple profiles for different products or customer segments.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

JANUARY 6, 2014

More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Marketing Automation 101 by Jon Miller, Marketo. #1 1 in Marketing Automation, #2 in the Overall Contest. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Marketing Automation 101 by Jon Miller, Marketo. #1 1 in Marketing Automation, #2 in the Overall Contest. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact. In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads).

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. Look for Greater Process Integration and Alignment in 2012.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

NuSpark Consulting

APRIL 26, 2012

Content drives leads into the funnel; content nurtures leads into sales opportunities. Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted.

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Customer Experience Matrix

MAY 21, 2015

But the trend is towards closer integration and you’d think Teradata would rather lead than follow. Teradata’s marketing applications also extend beyond standard marketing automation to include marketing resource management and analytics. Teradata itself sees its primary differentiator as analytics.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

AUGUST 30, 2012

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. So far as I know, HubSpot is the only marketing automation system using HBase.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify B2B Lead Generation Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Versium

AUGUST 13, 2018

Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems. Use AI models to score leads. Add new leads or prospects into the CRM based on the same predictive models. Look up and add new business and consumer contact details.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Versium

AUGUST 13, 2018

Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems. Use AI models to score leads. Add new leads or prospects into the CRM based on the same predictive models. Look up and add new business and consumer contact details.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Biznology

JANUARY 23, 2013

Internal databases populated from billing systems, lead management systems, and website registration systems. Many companies today use their marketing automation or CRM systems as their marketing databases, and populate them from a variety of internal and external sources. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Valasys

OCTOBER 24, 2018

This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. As a SaaS-based enterprise-level content marketing platform Skyword offers industry-leading services and a global community of storytellers. Before Merger: Skyword. About Skyword.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

ViewPoint

JUNE 8, 2012

She was recently selected as one of the top 25 CRM influencers you should be following by Zoho. Use Customer Voices to Prioritize Social, Mobile & Automation Investments. Marketing Automation —Again, how you use marketing automation will depend on how you will be interacting with your customers.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space. Gaffney: Absolutely.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Apollo

JUNE 6, 2019

As you build your go-to- market strategy, it’s imperative to have an organized, centralized repository of all of your work. Gather all of the information around messaging, customer profiling and research and customer success documentation, enlisting the support of your marketing, sales and customer success teams. Case studies.

Ideal Customer Profiles 40

Ideal Customer Profiles Organization Research Case Studies 40

Engagio

MAY 22, 2017

As the market evolved, so too did the thinking about how to go to market. Inbound marketing was just taking off, and SiriusDecisions was among the first to recognize that sales can also generate leads, and first to stress the importance of teleprospecting. Over the next five years, the market continued to evolve.

Lead Ranking 85

Lead Ranking Demand Marketing Qualified Leads Account Based Marketing 85

ANNUITAS

MARCH 11, 2014

Should the marketing technology stack be led across the business? Should it be strategically managed across marketing, IT, and the C-Suite? It’s clear that marketing wants to own their technology stack. 45% want to enable marketing employees to operate data and content without IT.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Vidyard

OCTOBER 30, 2014

Litt and Galloway were recognized for their success in building Vidyard into a leading provider of video marketing solutions, as well as their tireless efforts to support startups and the greater entrepreneur community within Canada.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Marketing Insider Group

AUGUST 1, 2013

According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. You can see how many people are viewing your content, for how long, and email gate video assets to capture qualified leads. In terms of the future scope of video, the data doesn’t lie.

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

ViewPoint

SEPTEMBER 20, 2012

2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions. Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Vidyard

OCTOBER 30, 2014

Litt and Galloway were recognized for their success in building Vidyard into a leading provider of video marketing solutions, as well as their tireless efforts to support startups and the greater entrepreneur community within Canada.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

GreenRope

MARCH 11, 2014

Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards. As a crucial member of the GreenRope team, Keith has demonstrated his financial expertise in the fast-growing company since 2012.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40

GreenRope

MARCH 11, 2014

Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards. As a crucial member of the GreenRope team, Keith has demonstrated his financial expertise in the fast-growing company since 2012.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40

GreenRope

MARCH 11, 2014

Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards. As a crucial member of the GreenRope team, Keith has demonstrated his financial expertise in the fast-growing company since 2012.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40

GreenRope

MARCH 11, 2014

Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards. As a crucial member of the GreenRope team, Keith has demonstrated his financial expertise in the fast-growing company since 2012.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40

GreenRope

MARCH 11, 2014

Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards. As a crucial member of the GreenRope team, Keith has demonstrated his financial expertise in the fast-growing company since 2012.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40