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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving.

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Are You Ready for Social + Mobile + Big Data + Cloud?

Biznology

Their 2012 report, “The social economy: Unlocking value and productivity through social technologies”, showed that 90% of companies using social technologies derive some business benefit from them but that only 3% of companies derive substantial benefit across all their stakeholders. Are we ready for this future?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Sharing today’s top marketing strategies with a community of 100k and growing. He talks about individual viewing behavior and one-on-one video messages while sharing tips to engage your community through video marketing. He has worked with major brands like BBC, London 2012, British Airways, IKEA, and Sky.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Author of five books about online communities. Paul Gillin (@pgillin).

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Deriving Insights from Data at Trifacta

SWZD

Founded in 2012 and headquartered in San Francisco, CA, Trifacta leverages advanced research in human-computer interaction, scalable data management and machine learning into a platform to make the process of preparing data faster and more intuitive. About Trifacta.

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Book Review: Marketing in the Round

Webbiquity

To succeed in social media, relationships need to be built within online communities. Often they have to spend months of community investment online to build enough relationship equity to start generating sales. Search engine marketing (SEM) isn’t used very often, but it’s extremely effective.”

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.