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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. 1. There are 1.9

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior. Image Source.

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Who Will Win the War for TV Ad Dollars?

Contently

Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. A similar thing happened at this year’s MTV Video Music Awards (VMAs). The numbers were strikingly similar to Rio: Total viewership was down 34 percent , while video streams spiked 70 percent.

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TV Is Going Away (Or Not)

Rain: The Growth Agency

Since 2012, about 6 million households have cut the cord to cable and satellite TV. The trend to focus on is not cord cutting but on potential growth in “skinny bundles” – Sling, Hulu TV, DirecTV Now, PlayStation Vue, and YouTube TV. That means that less than 2% of households have truly cut the cord for live TV since 2012.

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51 YouTube Stats Every Video Marketer Should Know in 2019

Hubspot

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. YouTube has experienced explosive growth since it was founded in an office garage in 2005.

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How the Third Wave of Media Is Transforming Marketing Content

Hubspot

In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. The second wave was cable networks. The knock against many ebooks and online video shows is quality. The Third Wave of Media.

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. 4) Internet use was up 9% in 2013 compared to 11% in 2012. Visual content (both photos and video) had a meteoric rise the past several years, both in terms of messaging and social sharing. 3) Show Me, Don’t Tell Me.