Content Standard
MAY 8, 2015
hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. The World on Video.
Contently
SEPTEMBER 1, 2016
It started with DVDs but really made a name for itself in 2007 by pioneering and popularizing video streaming. According to The Motley Fool , the Netflix library has shrunk over 40 percent since 2012. it’s still very affordable compared to big cable bundles that can run well over $100.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
JULY 22, 2019
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior. Image Source.
Sprout Social
MAY 10, 2019
The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.
Rain: The Growth Agency
FEBRUARY 26, 2018
Since 2012, about 6 million households have cut the cord to cable and satellite TV. That means that less than 2% of households have truly cut the cord for live TV since 2012. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions.
Contently
DECEMBER 8, 2016
Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. A similar thing happened at this year’s MTV Video Music Awards (VMAs). The numbers were strikingly similar to Rio: Total viewership was down 34 percent , while video streams spiked 70 percent.
Marketing Insider Group
OCTOBER 12, 2015
My 2012 Marketing predictions included the challenge of CMOs struggling with talent, a hope that marketing would increase their focus on supporting sales (dead wrong). I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. But look back at my 2012 prediction.
Expert insights. Personalized for you.
40 
Let's personalize your content