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The Netflix Problem: TV’s Difficult Balance of Original vs. Syndication

Contently

According to The Motley Fool , the Netflix library has shrunk over 40 percent since 2012. it’s still very affordable compared to big cable bundles that can run well over $100. The syndication licensing for streaming is getting more expensive as multiple distributors bid for exclusivity.

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The First-Mover Advantage, Explained

Hubspot

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Debuting in 2012, Lyft became Uber’s most ferocious competitor. cable provider DVR and streaming services, Netflix, Facebook, and Google). They also serve as cautionary tales for first-movers.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. Additionally, it also was noted that YouTube TV covered two-thirds of U.S.

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Who Will Win the War for TV Ad Dollars?

Contently

Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. It happened at the Rio Olympics. ” The digital disruption.

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Video Boom Leaves Brands Clamoring for More Digital Video Content

Content Standard

The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. In 2012, US adults watched about 4 hours, 35 minutes of TV video programming, and this figure is set to decline to 4 hours, 15 minutes in 2015. The World on Video.

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How the Third Wave of Media Is Transforming Marketing Content

Hubspot

In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. The second wave was cable networks. One core barrier that is too frequently ignored is the user experience of watching online video compared to watching television. It simply wouldn't happen.

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

4) Internet use was up 9% in 2013 compared to 11% in 2012. But it’s not just mobile advertising marketers need to consider: 84% of mobile owners use devices while watching television for a combination of web surfing, shopping, checking sports scores, and texting friends. 5) Millennials watch 34% of their TV time online.