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Who Will Win the War for TV Ad Dollars?

Contently

Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. It happened at the Rio Olympics. ” The digital disruption.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( 0.33%, while full banners (468 x 6) generate the lowest at 0.04%. The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. adults aged 18-34 than any cable network. 36 in Europe, and 23 in Asia.

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A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. adults 18-24 years old than any cable network. Half of all clicks on mobile banner ads are accidental. Social Media Slant ). Social Media Slant ). MediaPost ).