Who Will Win the War for TV Ad Dollars?
Contently
DECEMBER 8, 2016
Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. It happened at the Rio Olympics. ” The digital disruption.
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