Remove 2012 Remove Bundling Remove Cable Remove Television marketing
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The Netflix Problem: TV’s Difficult Balance of Original vs. Syndication

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According to The Motley Fool , the Netflix library has shrunk over 40 percent since 2012. it’s still very affordable compared to big cable bundles that can run well over $100. The syndication licensing for streaming is getting more expensive as multiple distributors bid for exclusivity.

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Who Will Win the War for TV Ad Dollars?

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Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. It happened at the Rio Olympics. ” The digital disruption.