Remove 2012 Remove Broadcasting Remove Cable Remove Television marketing
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior.

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Video Boom Leaves Brands Clamoring for More Digital Video Content

Content Standard

The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. In 2012, US adults watched about 4 hours, 35 minutes of TV video programming, and this figure is set to decline to 4 hours, 15 minutes in 2015. The World on Video.

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Who Will Win the War for TV Ad Dollars?

Contently

A big TV event gets broadcast. Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. The cycle keeps repeating itself.

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How the Third Wave of Media Is Transforming Marketing Content

Hubspot

In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. Those are the cries of the publishing and broadcast executives. At an event in California this week Kamangar said, “The first wave was the broadcast networks. The second wave was cable networks.

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A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

billion) than they did for broadcast television in 2013. adults 18-24 years old than any cable network. billion on mobile ads in 2013–more than double the amount spent in 2012. When they do respond, the average response time of brands on Twitter to user comments or complaints is nine hours. Social Media Slant ).