Rain: The Growth Agency
FEBRUARY 26, 2018
Since 2012, about 6 million households have cut the cord to cable and satellite TV. That means that less than 2% of households have truly cut the cord for live TV since 2012. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions.
Hubspot
JULY 22, 2019
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Traditional TV advertising lets you broadcast to anyone who turns on the channel. Image Source.
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Sprout Social
MAY 10, 2019
YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013.
Contently
DECEMBER 8, 2016
A big TV event gets broadcast. Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. The cycle keeps repeating itself.
Content Standard
MAY 8, 2015
In 2012, US adults watched about 4 hours, 35 minutes of TV video programming, and this figure is set to decline to 4 hours, 15 minutes in 2015. This data is especially curious because across all devices (including TV), US adults only watch slightly more video per day now (5 hours, 31 minutes) than they did in 2012 (5 hours, 14 minutes).
Hubspot
FEBRUARY 3, 2012
In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. Those are the cries of the publishing and broadcast executives. At an event in California this week Kamangar said, “The first wave was the broadcast networks. The second wave was cable networks.
Vidyard
OCTOBER 19, 2016
Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. Television changed that. The coffee pot pre-dates Google, so to find it, you had to either know where to look, or have someone tell you.
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