Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Valasys

DECEMBER 5, 2022

With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . Thus started the engine of advertising and marketing via print and other broadcasts. In the late 2000s and 2010s, when the internet took up the world by storm, marketers seized the opportunity.

Facebook 40

Facebook Paid Search Agency Ads API 40

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. The term “direct traffic” is best known from Google Analytics. In other words, it is traffic to your site that’s missing a referrer. Dark Social.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. praying]!”

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Advertising Agencies 99

Moz

FEBRUARY 4, 2020

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. Take a look at this Moz guide for more information on how voice search influences featured snippets. Voice search is here to stay.

SEO 93

SEO Marketing AI Trends SERP 93

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Bottlenose is a great tool for real-time marketing.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

BuzzSumo

MARCH 1, 2016

Take as an example the question “what is content marketing?”. The Content Marketing Institute have written a comprehensive answer to this question on their site. In fact it is the top answer to the question ‘What is content marketing?’ ’ on Google. Lee Odden, Top Rank Marketing.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40