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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

The system was introduced in 2012 and now has over 2,000 clients, including brands, agencies, and publishers. The results can be displayed in Datorama’s own interface, read by business intelligence products like Tableau , or exported to other systems like marketing automation. This isn't to say that Datorama lacks focus.

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012.

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Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

Customer Experience Matrix

It does this by directly capturing behaviors from Web site visits and mobile app interactions (via Javascript tags and API calls from iOS or Android) and by loading operational data such as purchases and customer service interactions. Woopra was founded six years ago and relaunched in 2012.

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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly

In 2012, Google introduced a new tagging setup called Universal Analytics, which became popular quickly as a simple upgrade from the historical GA. There is no focus on real-time reports or APIs in Google Analytics 4, so users will have to build that functionality themselves atop BigQuery and PubSub in Google Cloud. . Also, Parse.ly

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

The advertising platform will be tasked with handling Facebook’s ever growing advertising empire in an effort to overthrow Google as the current king of display advertising. With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon.

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Pay Attention to These SEO Trends in 2020 and Beyond

Moz

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. If you search the Google Knowledge Graph API for the company name, you can see how Google understands them: But what does this mean for SEOs?

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” In terms of all the display guidelines, that’s peanuts. Exactly, yeah. That’s piece of cake stuff.