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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

There have been a number of major developments in the world of online advertising recently. As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. Marketers can expect this deal to bring powerfully targeted advertising capabilities fueled by social data.

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” In terms of all the display guidelines, that’s peanuts. Exactly, yeah. That’s piece of cake stuff.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Application Programming Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks.

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

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How to Make Sure Ads Don’t Negatively Impact Your SEO

Outbrain

The main logic behind these algorithm updates is to simply enable a better user experience, especially in a mobile-first online world. The impact of ads on the SEO debate can be traced back to 2012, when Google announced the page layout algorithm update , later known among SEOs as “Ads Heavy”. Matt Cutts, 2012. Refresh the page.

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