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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

In the process, it bypassed search as the digital format that accounts for the most ad spend. However, it’s important to note that search and banner ads are still thriving during the mobile boom. Most of the mobile revenue (87 percent) consists of search and banner investments.

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How to Make Sure Ads Don’t Negatively Impact Your SEO

Outbrain

Ads Above-the-Fold. The impact of ads on the SEO debate can be traced back to 2012, when Google announced the page layout algorithm update , later known among SEOs as “Ads Heavy”. Matt Cutts, 2012. It has since then hit twice more, in 2012 and 2014, until it became an integral part of the algorithm.

SEO 37