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B2B Marketing Traction

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Are QR Codes Redonkulous for B2B Marketing?

B2B Marketing Traction

You’re walking along, window shopping, and, although the store is closed, perhaps you can scan its QR code and look at their website, perhaps get a price for something you see in the window. An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011.

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B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Use a website analytics to track downloads and visits. Here are some ideas for how to identify what content you should create.

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. I wrote about this as a tactic way back in 2011 – read my post here. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works.

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SEO Industry Has Some Snake Oil, But Also Much Success

B2B Marketing Traction

The marketing glossary provides definitions of marketing terms and phrases used on this website and in other marketing articles and whitepapers. Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". B2B Marketing Glossary. Please contact us to recommend other terms and phrases that should be included.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

Put together a great marketing plan to add relevant and strategic content to your online presence in 2011. Then, your web site needs to be measured against objectives and tweaked or modified if you are not getting the results you expect. Make sure that your web site is attractive and compelling to your target audience.