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How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

Planning 100
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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. United States License. United States License.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Excel Template for vendor comparison: you can download and use my template as a starting point. Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. You get the point. United States License. United States License. United States License.

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Marketing, Death and Taxes

Marketing Insider Group

So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. .&#

Planning 100
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Content Creation Robots Are Here [Examples]

Content Marketing Institute

In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say). Write a template for the story. You must first work within the software to set up rules, a template, and data points. Want to get smarter about how to use intelligent content in your content marketing?

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Sure, our email marketing software has some canned templates but they are very bland. This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) I was looking for some real-life good looking HTML emails I could use as a reference.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Augmented Reality For B2B Marketing in 2011?" For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. Click here to cancel reply.