Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Industrial Marketing Today

MAY 6, 2011

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

MARCH 23, 2012

That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Source: 2011 GlobalSpec Economic Outlook Survey). Source: 2011 GlobalSpec Marketing Trends Survey). It may seem like I’m being flippant but there is a serious message here.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

JULY 1, 2011

The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. Measuring post-click interactions are important to gathering lead generation intelligence, improving conversion rates and gaining a deeper understanding of Web site interactions.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

OCTOBER 25, 2011

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. This was followed by Lead Generation (ToFU) at 48% and Lead Nurturing (MoFU) at 40% (See chart). “In

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Industrial Marketing Today

OCTOBER 20, 2011

According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. See chart). Community forums are perfect for these kinds of conversations.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. Each segment should receive different e-mails.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60