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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. You can follow any responses to this entry through the RSS 2.0 How you decide to work with it will determine whether you succeed or fail. United States License.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? You can follow any responses to this entry through the RSS 2.0 Very light on copy but direct to the point and making good use of bullet points. United States License.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). Will send you a ping.

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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Leverage keywords to make your content visible – Integrating the phrases your brand is trying to be visible for online is critical in reaching your online marketing goals with your press release. The average U.S.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. Twitter for B2B Marketing.

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Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media.