customer 
Engagio
JANUARY 19, 2021
Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts.
Customer Experience Matrix
JULY 11, 2011
The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. I like irony as much as anyone, but if the demand generation industry failed to generate demand for its own product, no one would be laughing. _ *As best we can tell.
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Adobe Experience Cloud Blog
MARCH 23, 2018
Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. And who’s on the ground, interacting with customers? Knowing Your Customers. However, things are changing. CMOs and their teams.
The Point
AUGUST 8, 2011
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.
ANNUITAS
MARCH 20, 2014
RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. “software is the middleman in digital marketing” @chiefmartec but does it replace actually talking to customers? 3) why @marketo ? marketingopssummit.
The ROI Guy
AUGUST 3, 2011
Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.
Customer Experience Matrix
AUGUST 23, 2012
As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant.
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