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Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

The Point

On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”. Deliver that pitch a minimum number of times, the theory says, and buyers will be powerless to resist. Plus, B2B buyers have become expert buyers. .

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Creating a Shared, Single View of the Customer

SWZD

It’s clear that Marketing should own the customer and needs to be Jenny on the Spot when it comes to leading not only digital transformation, but organizational transformation as well. Digital Transformation is driving changing buyer needs. The Marketing angle is to better understand customer needs.

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The 2014 Content Marketing Imperative

Marketing Insider Group

Content marketing is how you attract buyers instead of paying to reach them. It is aligned with buyer needs. Content marketing is a mindset that starts with the question “what do our buyers want or need?” It’s really a question of whether resources are aligned to the buying process. It is more effective.

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IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. growth) and now again in 2011. Enterprise Software 244 8.4

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The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012

The ROI Guy

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. One could argue both are right. 6:20 AM Andy said.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets. Content is King?