The Point

SEPTEMBER 9, 2014

On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”. Deliver that pitch a minimum number of times, the theory says, and buyers will be powerless to resist. Plus, B2B buyers have become expert buyers. .

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

Marketing Insider Group

DECEMBER 5, 2013

We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. Content marketing is how you attract buyers instead of paying to reach them. It is aligned with buyer needs. It is more effective.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

The ROI Guy

JULY 5, 2011

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. growth) and now again in 2011. Enterprise Software 244 8.4

Enterprise Management 40

Enterprise Management Marketing Management Spending Allocation 40

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

accelerate agency

OCTOBER 14, 2021

Vendors are required to update functionality frequently to keep products current and competitive, costing them time and money. For example, they can instantly increase the customer support capacity of a business, improve the efficiency of sales teams, and generate leads by assisting with both outbound and inbound marketing campaigns.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Vendors are required to update functionality frequently to keep products current and competitive, costing them time and money. . For example, they can instantly increase the customer support capacity of a business, improve the efficiency of sales teams, and generate leads by assisting with both outbound and inbound marketing campaigns. .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40