The ROI Guy

JANUARY 9, 2012

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

Cost 40

Cost Marketing Proposals Budget Programs B2B Sales 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JULY 19, 2012

In order to break the bias, you need to show how the costs of change are decisively outweighed by 2 times greater potential gains. Buyers need to clearly know what’s in it for them specifically. 3) The emotional brain is stimulated not by text, but by visuals (as well as the other senses – hearing, smell, touch, etc.).

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Webbiquity

JANUARY 3, 2012

The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. The Future of Buyer Relationships by Business2Community. B2B Marketing Trends, Tips and Strategies. For the most part, the predictions were on target. ”

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

accelerate agency

OCTOBER 14, 2021

Founded in 2011, it recently raised $200 million in series B round funding. Source Conclusion: Getting started with a SaaS Company What buyers need to know SaaS is a cost-effective solution for streamlining your everyday business operations.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Founded in 2011, it recently raised $200 million in series B round funding. . What buyers need to know . Browserstack is an India-based web and mobile testing platform. It is used by over 25,000 customers globally and ensures easy testing and seamless integration with existing business setups.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Marketing Insider Group

DECEMBER 3, 2019

A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process. In 2011, I was appointed by SAP as their first Vice President of Content Marketing.

Enterprise Management 262

Enterprise Management Work Management Marketing Management Effectiveness 262

The ROI Guy

NOVEMBER 29, 2010

Over the next 5 years it is clear that sales has to change to meet empowered buyer needs and continue to add value to the engagement. Likely, as we have seen in B2C, marketing will need to both help redefine sales engagements and empower direct buying content and channels.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JANUARY 3, 2012

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer.

Tools 40

Tools Paid Search Agency Buying Cycle Work Management 40

Heinz Marketing

JUNE 4, 2018

But the buyer still was primarily educated for the seller, right? Today with the buyer journey and there’s a couple things happening. Once is, and I’ve always said this, kind of saw this start back in 2011. What does the buyer need? So that’s primarily what’s changed, right?

Sales Management 53

Sales Management Top of Funnel Enterprise Management Work Management 53

Marketing Insider Group

JUNE 7, 2012

To respond to this, leading marketers are seeking to deliver information to buyers earlier in the buying process, with more un-gated, social, informal and educational information that is not about their products and services but that meets buyers needs in this fragmented, multi-format, always-on world.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

The ROI Guy

APRIL 7, 2011

This is evidenced in IDC’s 2011 Tech Marketing Barometer Study, where marketers were asked about the single greatest challenge for increasing proficiency with digital and social media execution, indicating Measurement and ROI as the majority critical missing success factor.

Social Media 40

Social Media ROI Media Budget Programs 40

The ROI Guy

OCTOBER 21, 2011

Joe Payne, Eloqua Chairman and CEO Introduces Alinean Interactive Content Connectors at Eloqua Experience 2011 “Incented with personalized white papers, diagnostic assessments and business case reports, customers are willing to share important information about their opportunities and requirements that they wouldn’t otherwise.”

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Hubspot

NOVEMBER 10, 2011

The B2B marketing automation industry will reach $325 million in revenue in 2011. Despite this growth, 50% of companies surveyed in a 2011 Focus Study say they have not yet realized a return on investment for their marketing automation. Make Room for Complex Buyer Motivations. It’s hard to diagnose buyer needs in a vacuum.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Marketing Management 28

The ROI Guy

SEPTEMBER 28, 2010

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. Gartner CIO Study Highlights Need for Outcome-Base. Marketing Budgets on The Rise.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40