Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. 3 Business Blogs with Proven ROI from Industrial Companies.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

FEBRUARY 12, 2011

It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. GlobalSpec recently conducted a Social Media Survey of engineering, technical, manufacturing and industrial professionals and found that only 24% of these companies have a business blog.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

AUGUST 11, 2011

The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

JULY 18, 2011

Nearly 9 out of 10 “Outperformers” credited their websites for helping them increase revenues, open new sources of business, compete more aggressively in core markets and serve customers better or more efficiently. That is a typical makeup of companies in the industrial/manufacturing segment.

Marketing Websites 60

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums 60

Industrial Marketing Today

SEPTEMBER 6, 2011

B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ).

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Industrial Marketing Today

MARCH 23, 2012

We don’t really use the website because 80-90% of our new business comes from referrals and repeat business. Source: 2011 GlobalSpec Economic Outlook Survey). Source: 2011 GlobalSpec Marketing Trends Survey). We are not very happy with the look of our site and we want a good designer to make our site look really “cool”.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

MARCH 12, 2012

Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”. Take a look at my earlier post, “3 Business Blogs with Proven ROI from Industrial Companies.”. Need proof of success for industrial blogging?

Social Media 60

Social Media Tactics ROI Paid Search Agency 60