Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. Greg Gianforte has started five successful software companies.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. Within 24 hours, that blog was key to our locating ever agent and employee,” Thul said. Kelly Thul ( @kellythul ), State Farm.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

NOVEMBER 16, 2011

Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands. The study found that IT budgets grew 9% in the second half of 2011 compared to the first half. That’s the largest increase in two years.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. If the problem is systemic (such as an outage or recall), create a Web page or blog post with details about the situation.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. This is the time of year when a lot of people make predictions.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Interestingly, the use of blogs jumped among the Inc. are 500 blogging, compared to just 23% of the Fortune 500. 500 companies that were blogging in 2011. 500 CEOs contribute to blog content.

Social Media 50

Social Media Studies Media Linkedin 50