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MarTech’s GA4 experts to follow

Martech

He’s the author of “Learning Google AdWords and Google Analytics,” and was invited by Google to become a Google Certified Trainer for Google Analytics and Google AdWords (now Google Ads), making him the first such outside of the USA. Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

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The Enemy of Productivity

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Product 100
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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

The other school of thought, advocated by Bryan Sharp , contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. Of course, not every brand will rely on a website to sell their products. Consumer goods is one example of an industry that is less reliant on direct-to-consumer sales.

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effective marketer principle 7: run productive meetings

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. So it is no surprise that one of the principles for effective marketers has to do with productive meetings.

Planning 100
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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. This can be an effective test to target those who may have been considering your solution and not performing an action, or looking for a product on your website but not purchasing.

Adwords 100
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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. This can be an effective test to target those who may have been considering your solution and not performing an action, or looking for a product on your website but not purchasing.

Adwords 100