B2B Marketing Traction

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Chances are that the top search performers are getting most of the market share.

Analysis 100
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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level. I think this is most difficult for many of my clients, who provide technology products and services. To the inventor or engineer, the product or service is the story!

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. If you have complimentary products and services, your customer may not even know they need these.

Loyalty 100
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Marketing Technology: Cross the Chasm with the Right Beta Customer

B2B Marketing Traction

A new product or company to launch - we’ll assist or just make it happen. ©2000-2010 New Incite. Find out why more businesses are turning to outsource marketing to reduce costs and get better results. Who Hires Us? Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth.

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Why B2B Marketers Should Drink the Inbound Marketing Kool-Aid

B2B Marketing Traction

Why should you consider Inbound Marketing in your 2010 marketing programs? Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service. .” Today I’m certified in this specialty. Why did I do it?

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Which Way Will You Go With Your Marketing?

B2B Marketing Traction

©2000-2010 New Incite. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. All Rights Reserved.

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5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

©2000-2010 New Incite. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. All Rights Reserved.

Planning 100