How to Do Competitive Analysis in a Crowded Industry
B2B Marketing Traction
NOVEMBER 19, 2014
One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Chances are that the top search performers are getting most of the market share.
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