2010 Marketo Practices Sales Leads 
Adobe Experience Cloud Blog
AUGUST 31, 2010
The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. And a key part of delivering sales and marketing ROI is the ability to track the dispositions of all sales leads via a CRM system.
Adobe Experience Cloud Blog
MAY 17, 2011
by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. If your team excels in quantity but lacks in quality, try these three methods to improve the quality of your leads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
JANUARY 27, 2011
by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch.
markempa
AUGUST 1, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So what can be done about it?
Adobe Experience Cloud Blog
JULY 29, 2011
by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%.
Adobe Experience Cloud Blog
FEBRUARY 15, 2011
Sales research shows that companies that have sales and marketing collaboration through the revenue cycle have markedly improved lead generation and conversion. Better buyer understanding : The best sales forces will also work with marketing to better understand changing consumer profiles.
Adobe Experience Cloud Blog
JUNE 27, 2010
Activate the intersection of marketing, customer services and sales to attract hotter sales leads. With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong.
Expert insights. Personalized for you.
48 
Let's personalize your content