Writing on the Web

JANUARY 26, 2011

Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons.

Digg 100

Digg Wikipedia Buzz Blogger 100

The ROI Guy

FEBRUARY 10, 2015

Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. What’s been proven to work in B2B is for marketers to reach out to prospects with smart, engaging, educational content that leads to trust.

Social Media 100

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

B2B Marketing Zone Posts

JULY 7, 2010

5 B2B Marketing Infographics You Can’t Go Without - Modern B2B Marketing , June 13, 2010 As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Biznology , June 30, 2010 Image via Wikipedia. Howsociable. CMO’s Guide to The Social Landscape. Simplicity.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40