Biznology

MARCH 23, 2018

Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Their direct mail is first-rate, including benefit-laden outer envelopes, a compelling offer to motivate response, supplemented by powerful calls to action and easy-to-use response vehicles. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

JUNE 21, 2010

So much so that when a long-time friend sent me one of those sappy e-mails about friendship and how much your life matters—it was called, The Butterfly Effect.How Your Life Matters —for a moment there, I think I actually teared up while reading it. That's how much I have failed to communicate.

Skype 80

Skype Public Relations Television marketing Social Networks 80

Biznology

FEBRUARY 13, 2015

As this campaign started with a high impact direct mail package costing $25, we wanted to get the best list possible, and then call to verify the key data before sending the DM package. Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. Bill Lidle, Sr.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. 35% increase in mobile video views occurred from 2010 to 2011.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

AUGUST 4, 2010

magazine arrives in the mail. It is 2010, after all. As a result, I have a favorite business magazine that I love and that I have a strange relationship with. Yes, that's right.a relationship. You see, good content makes that happen. Hence, the anticipation of what I will find when the latest Inc. magazine is current.

Marketing Websites 80

Marketing Websites Wikipedia Internet Marketing Content 80

Biznology

FEBRUARY 1, 2011

Happily, Dick also agreed to respond to e-mail interview questions for us, discussing organizational change and social media, among other topics. McKinsey & Company, in a global study of successful organizational transformations (2010), identified co-creation, collaboration, and employee engagement as key success indicators.

Work Management 80

Work Management Social Media Thought Leadership Privacy 80

Biznology

FEBRUARY 25, 2014

We have learned this from direct mail and email marketing, especially when it came to Obama’s 2008 presidential campaigns: if you’re aggressive and email your core demographic repeatedly, you may make a few enemies and suffer a few humiliations – but you’ll probably also raise. ” It’s true. Very broad.

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80