Marketing Insider Group
SEPTEMBER 15, 2010
In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments.
Marketing Insider Group
JULY 13, 2010
The white paper also showed that business professionals are using social media more than online editorial and vendor content. Special thanks to George Krautzel , Co-Founder and President, Toolbox.com for providing us with a copy of the white paper. Looking forward to sharing some more insights with you and your team.
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Marketing Insider Group
DECEMBER 1, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! Hope it’s great!
Industrial Marketing Today
JUNE 29, 2010
One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. This white paper aims to change that perception of them.
Industrial Marketing Today
MAY 21, 2010
Whatever you decide, stick to it because consistency is very important in setting expectations and loyalty with your target audience. Entice them to continue receiving regular communications from you by offering a free white paper or a special report. This white paper aims to change that perception of them.
Content Standard
SEPTEMBER 12, 2018
” Most marketers would agree that the most valuable brand-customer interactions are those that foster long-term loyalty and encourage returning subscribers who repeatedly engage with a brand’s content. There’s no sort of sense of ‘I want to be here,’ no sense of intent, high value tasks, or engaging in content.”
Convince & Convert
APRIL 28, 2010
I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.
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