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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120
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Content Marketing for Engineers

Industrial Marketing Today

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. This trend is consistent and was reported in 2010, 2011 and in 2012.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Achinta offers his industrial clients marketing for engineers by an engineer. {

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Twitter, Facebook, Linkedin, etc. Moreover, Fast Company reports that GoPro more than doubled its net income from 2010 to 2011 to $24.6 Finally, Rent the Runway launched a microsite dedicated to its user-generated content. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.