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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. Source: ZoomInfo. The Internet Changes Loyalty Approaches (1995–2010).

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

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Lead Liaison Integrates with Pipedrive

Lead Liaison

Founded in 2010, Pipedrive proves themselves time and time again, winning awards like “ Best Enterprise SaaS B2B in 2015 ”. With over 30,000 customers, and reaching across more than 140 countries, Pipedrive helps companies manage complex sales processes. They were the perfect candidate for collaboration. There’s more!

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Will Outside Sales Recover When the Pandemic Ends?

Zoominfo

The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. Until COVID-19, more than half of sales — 52.8 percent — were made by Outside Sales teams. By contrast, there were only 32,049 results for job titles containing the term “Outside Sales.”. The growth of VoIP.

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Will Outside Sales Recover When the Pandemic Ends?

Zoominfo

The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. Until COVID-19, more than half of sales — 52.8 percent — were made by Outside Sales teams. By contrast, there were only 32,049 results for job titles containing the term “Outside Sales.”

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The buzz around account-based marketing at MarTech

chiefmartech

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Anna Fisher , Director of Marketing at ZoomInfo. Background: What is Account-Based Marketing (ABM)?