The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. First of all, what is this summit? Sometimes we just need to be reminded of the obvious so that we can focus on the essential. United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

JANUARY 7, 2011

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Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

AUGUST 23, 2010

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. Here’s the link to the podcast SPOS#214 , it’s worth listening to. Then, check out Mitch’s blog Ghost Blogging And Last Rites for some additional insight and great comments by readers. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

AUGUST 2, 2010

This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. It seems it has all to do with creating the right message for your audience. But wait, that’s not new… is back to marketing 101 you’d think, no? You can follow any responses to this entry through the RSS 2.0 United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MAY 7, 2010

This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. Rule 1: Listen Rule 2: Engage Rule 3: Measure And my favorite quote is “Don’t assume social media is the answer to everything&#. You can follow any responses to this entry through the RSS 2.0 United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

DECEMBER 8, 2009

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Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 22, 2011

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Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 7, 2011

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Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

SEPTEMBER 29, 2010

This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. United States License. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 9, 2011

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 23, 2010

This entry was posted on Friday, July 23rd, 2010 at 2:51 pm and is filed under Uncategorized. People turned their heads at me, there was an uncomfortable 2 seconds silence, and then she ignored me and moved on. I still haven’t had a need for trigonometry in my life, but who knows what the future holds? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 6, 2009

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Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 20, 2010

This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. One Response to The Opposite of Advertising Diego Silber says: September 20, 2010 at 9:13 am Thank you for mentioning Marca de Gol! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JANUARY 13, 2011

In their research they also classify companies according to their results in email marketing usage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

This entry was posted on Wednesday, December 8th, 2010 at 9:00 am and is filed under Marketing Automation , Marketing Management , Marketing Planning , Marketing ROI. Interested in learning more about Marketing Automation and how to take advantage of it? Join the LinkedIn group and attend the next event! United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

NOVEMBER 29, 2010

That’s what I just did This entry was posted on Monday, November 29th, 2010 at 9:00 am and is filed under Decision Making , Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 United States License. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

AUGUST 5, 2010

This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. The best marketing ends up being what the employees tell their friends about their companies. How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

OCTOBER 5, 2010

This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. Then save the comments and share the unique link with your team. If there’s one thing missing is the ability to draw on the page. Any other tools I have missed? United States License.

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

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Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

NOVEMBER 30, 2009

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Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Customer Experience Matrix

APRIL 20, 2010

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

The Effective Marketer

NOVEMBER 16, 2009

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Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective. As of December 2010, almost a third (31%) of U.S. Slide 35: Nearly one-third of U.S.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. Spreadsheets abound, and ideas flow. A great marketing plan is created! United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

APRIL 9, 2009

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Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 3, 2009

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Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. We need more people who are passionate about what they do. What type of marketer are you? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 10, 2010

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

OCTOBER 30, 2019

Outbound marketing includes activities such as trade shows, seminar series and cold calling. Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. It is costly and the ROI is much lower than inbound marketing.

Inbound Marketing 52

Inbound Marketing Sales Management Cold Calling Trade Show 52

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. 2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

AUGUST 14, 2009

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Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

NOVEMBER 4, 2009

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Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

FEBRUARY 14, 2009

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Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100