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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Well, because there were some features we considered more important than others and so should you. This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing.

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how good a boss are you really?

The Effective Marketer

One of the more interesting features is the ability to search for salaries paid at a specific company. The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. United States License. United States License.

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Marketing Content That Sells

The Effective Marketer

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. United States License.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. United States License.

Planning 100
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More Free Marketing Training

The Effective Marketer

The Meeting of the Minds is a free series of webinars featuring some of the great minds in academia such as Don Schultz, Gary Lilien, Dave Reibstein, Paul Farris, Tim Ambler, and others. An advisory firm that focuses on linking marketing to financials, they have great stuff when it comes to marketing ROI and on marketing measurement.

Training 100
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inbound marketing training for free

The Effective Marketer

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.

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tools of the trade: webinars and online presentations

The Effective Marketer

Depending on the category, or type, of webinar usage you will be able to list out all the features you need. Each webinar platform has a set of features that can be useful or useless and why pay a premium if you don’t care whether circles can be drawn on the screen? United States License. United States License.