article thumbnail

Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. The big question nowadays, are these 4-Ps still relevant?

article thumbnail

One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s

Hubspot

According the Huffington Post , it only took until 2010 for 25 million Americans to have Snuggies. That’s the opening line of a 2010 CNBC article about the Shake Weight: the almost too-suggestive-and-weird-to-be-true oscillating dumbbell that racked up more than $40 million in sales in 2010. My answer: market saturation.

Product 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Chart: Online Marketing Is About Time (and Budget)

Hubspot

” (MarketingProfs asked their readers a couple of questions on our behalf in March 2010) while I’ve been juggling multiple deadlines. So while budgets stay fixed (or shrink) time appears to be more elastic. I’ve been looking at this MarketingProfs chart “What is the Biggest Challenge for Marketers?”

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

92% of recruiters use social media to find new candidates, up from 82% in 2010. 76% of Twitter users are active tweeters, up from 47% in 2010. Get Elastic ). Get Elastic ). More than a third (39%) of companies monitor their employees social media use on company-owned computers and handheld devices. Resume Bear ).

article thumbnail

How the most successful B2B startups came up with their original idea

Lenny's Newsletter

that would master the elasticity of the cloud. Since it was very expensive to fix flaws you found at the end of a year-long release cycle, we tried to get security to ‘shift left’—to find issues during development where it’s cheaper to fix them.

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. adult internet users are now on Twitter, double the percentage from 2010. B2B Marketing Insider ). The average CTR for banners is 0.01 And yet—there were 5.3 trillion display ads served up last year.

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. adult internet users are now on Twitter, double the percentage from 2010. B2B Marketing Insider ). The average CTR for banners is 0.01 And yet—there were 5.3 trillion display ads served up last year.