Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Understand Your Frequency Schema The key to a content ladder is organizing your rungs. This is a great outline of how to best organize your content action plan.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. [link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Most organizations aren't embracing and are missing wonderful insights.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Industrial Marketing Today

AUGUST 10, 2010

Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. I don’t deny that effective SEO does take experience, expertise and time to produce results. Copyright © 2010 Tiecas, Inc. It seems the secrets of SEO are known only to a few high-priced consultants.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. White papers: Without a question, this continues to be the most effective content to build your in-house list. However, these tend to be far more effective in the later stages of the industrial buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests. This chart shows usage of five major social outposts by organization type. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 1, 2010

I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

JULY 28, 2010

Make it a habit within your organization to “shop&# yourself. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 Those are usually the questions that not only are top-of-mind among website visitors, but are not satisfactorily answered with your current online content. Buy your own product.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. My sales manager at the time encouraged me to network in as many business organizations as I could. Good times.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Randy Bunker Thanks, Jay.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Martech

NOVEMBER 15, 2021

Here is our list, which is organized alphabetically and not in any order of importance. Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. Full Circle Insights. MRP Prelytix. Target customers.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. I definitely agree with social media exposes your privacy and social media replaces advertising as fallacies.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. SEF June 9, 2010 Community activity stream Most read Tag cloud Pop-out the activity stream to keep a real- time feed of what ClickZs community is saying, reading and sharing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. How can your brand participate in this space most effectively? Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. County, region, state or city?

Social Media 157

Social Media Media Paid Content Work Management 157

RebelMouse

APRIL 3, 2018

This core update had an effect on the appearance and rankings of various sites in the SERP, though the platform insists there's nothing specifically you can do to fix any drop as a result. What It Means: Since the news meta keywords tag will no longer have any effect on your SERP rankings, you can stop using them as well.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Content Standard

MAY 22, 2016

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Flowtown is perfect for small and medium businesses ( see my review here ). Just brilliant.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 8, 2010

I wonder if that policy is still in effect? link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. Not Facebook; MySpace.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Cheers, Jay Baer Convince & Convert, Social Media Strategy (in the actual book, my signature looks like I had my kids do it. Isn’t our Facebook page just a post-modern email newsletter?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 13, 2010

Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Just get started.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. 8220;You must have a strategy before you begin social media,&# I say at my talks.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Any thoughts? link] Brian Hamlett Very nice Jay and definitely true. Any thoughts? Did you review?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. Cline The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) [link] Jin Ho, Song 39 ?? ??? ? Disclaimer: I tweet and blog for the company. Type any domain and scan the site.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

What do you see as methods of effective integration of your Facebook and blog/websites? Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post? I still think we live (as you would agree) in a Google-centric universe – at least in 2010. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

What do you see as methods of effective integration of your Facebook and blog/websites? Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post? I still think we live (as you would agree) in a Google-centric universe – at least in 2010. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. You describe faceless organizations.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Webbiquity

MARCH 11, 2014

Which content formats are most (and least) effective? This presentation from CMI steps through best practices for marketing with a wide variety of content types, from blogs (used by 76% of North American B2B vendors and viewed as “effective” by 62%), eNewsletters and case studies to mobile apps, print magazines and annual reports.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Convince & Convert

MARCH 16, 2010

Using Twitter to network is great, but to engage customers may be less effective. All in all, I think you're right that Twitter is not all there is in social media. I rarely see organic share happening anymore on my feed; it's just a bunch of people tweeting, “Hey, I'm so there tonight. See you at 6 p.m.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Adobe Experience Cloud Blog

JULY 12, 2012

Rick Short (Indium), Todd Sierer (Edmund Optics), and Gary Spangler (DuPont) gathered to discuss best practices in B2B social media. If you think that social media is only for B2C organizations, or that your customers are not using social media, think again. So how do we do this?

B2B Marketing 48

B2B Marketing Planning B2B High Quality Lead 48

Online Marketing Institute

OCTOBER 31, 2010

But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. Cline The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) [link] Jin Ho, Song 39 ?? ??? ? Disclaimer: I tweet and blog for the company. Type any domain and scan the site.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

FEBRUARY 14, 2011

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100