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The State of the Blogosphere 2010

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Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

Best Email Marketing Tips, Tactics and Metrics of 2010


It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information? 3 items that should be in your 2010 email budget by BtoB Magazine. 3 Steps to Grow Your B2B E-mail List More Effectively by ClickZ. Karen J.

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. I’ve been blogging about it since 2010.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


How you can use it most effectively? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. And much more.

Social Media and the Case for Marketing Optimism

B2B Marketing Insider

Archives December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 You may also be interested in: About B2BMarketingInsider is dedicated to sharing marketing tips that drive real results like sales, leads, and higher customer loyalty, focusing on topics such as lead generation, search marketing, online media, and social strategies.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Tips for Using Social Bookmarking Sites Effectively by Online Social Networking. 25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. In an organization of any size, you’ll have multiple people using social media sites.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? eSig.

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How PR and Social Media Can Work Together


Both require relationships with influential people in one’s industry to be effective. To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. Since many (most?) Share this on Bebo.

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Seven Ways to Use Social Media for Business


The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Share content (your own and others’). Provide customer support.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. Magazine.

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Related Posts: Top Takeaways From Blogwell Philly 2010 Tweet Chats: Organized Chaos or Untapped Marketing Opportunity The Future of B2B Marketing: It’s Social Social Media: The Journey Begins With You The Role of B2B Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Who Blogs?

The New Marketing Accountability

B2B Marketing Insider

This also brings marketers into the dicussion around real value created for the organization. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing. He also asks us to be accountable to results.

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of B2B organizations are either not changing or decreasing budgets. this year over 2009.

How To Focus On Your Marketing Plan

B2B Marketing Insider

The point here is to pick a metric that is right for you and your organization. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Hogwash!

Plan 79

Marketing, Death and Taxes

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

11 Myths of Social Media Marketing


They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. The primary budget effect of social media marketing is to shift costs from media buying to labor. The tools of social media are (mostly) free, but the time, effort and expertise required to make social media marketing effective has real costs.

The 39 Social Media Tools I’ll Use Today

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But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Smart. A must.

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Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

Why An Effective Content Strategy is Fundamental to Effective Content Marketing. Thanks to two info-packed days I spent at the April 2010 Content Strategy Forum , I’d like to give you a head start. As we have said for several years, you need to think like a publisher in order to do content marketing effectively. With that understanding, you are ahead of the game.

Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. predictions.


Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

The information is used to project future behaviors, to identify problem stages, to track changes in stage performance, and to compare the effects of marketing programs. If the projections can distinguish marketing-generated leads from other leads, they can also give a concrete measure of the value that marketing has provided to the organization. And, here's a funny picture.

Best Content Marketing Guides, Tips and Tactics of 2010


It enhances your organization’s image (e.g., Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization. How many times have you heard the expression “content is king?&#

Cold Calling 101: The Monthly Campaign

Sales Prospecting Perspectives

While qualifying inbound activity is also essential to hitting your goals, it is the cold calling activity that maintains the deep qualifying skills and habits of highly effective reps. Keep it to a single vertical if possible, organizations of a similar size, and contacts with similar titles. This is a proactive we use within our organization. A critical component to the success of any teleprospecting rep is a healthy regiment of cold calling. For this reason, you should be running unique monthly cold calling campaigns with your reps.

Are Your Inside Sales Reps Good Detectives?

Sales Prospecting Perspectives

The sales reps can tailor their pitch, due to the level detail outlined in our opportunities, making the most effective use of time spent with prospects. For marketing, it could be finding proper verticals, best collateral, and the organization size that best fits their product. Sales Prospecting Perspectives is pleased to bring you a guest entry from one of our BDRs, Stephen Wolff. It is always difficult to answer the most common question asked of me when I meet new people. “What do you do for work?” When I begin calling on a prospect I have three goals in mind.

5 Ways Marketing Automation Can Funnel Better Leads to Sales


Lead nurturing through a marketing automation platform can be done pretty effectively, since it becomes an automated process. These systems will help you organize workflows that send prospects information based on their profiles and behavior. Technology Naughty Vs. Nice In 2010 2. Lead Nurturing One of the most noteworthy features of marketing automation is lead nurturing.

Buyer Personas: Where (and How!) to Start | - B2B.


to Start July 7th, 2010 | By Jeremy Victor Earlier this year, I wrote a post, Humanize Your Marketing With Buyer Personas , because of what I feel is lacking in a lot of B2B marketing today. You need a detailed view of who is involved, their role within the organization and within your buying process. Technology Naughty Vs. Nice In 2010 2. Here goes: What is a buyer persona?

Today's Teleprospecting Tips

Sales Prospecting Perspectives

As Jaime noted in one of her recent blogs, 90% of effective communication is non-verbal. So if we statistically are relying on 10% to be effective, don't waste it by sounding submissive and unsure. It's a simple tweak in the messaging that can have strong effects on the outcome of your conversation and your own mental state. Something that I have found to be extremely helpful is to reference the others that you have reached out to within the organization. Be assertive! Be present and be confident. How are you currently addressing XYZ need? Are you able to do this?

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Best Web Presence Optimization Guides and Tips of 2010


Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. an instance of less-than-optimal product or service delivery; no organization or person is perfect) or maybe not (e.g. Or maybe it just hasn’t caught on. Whatever. Digg this!

Best SEO Guides, Tips and Resources of 2010


Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. On the value side, getting your site ranked #1 on both Google and Yahoo/Bing means you’ll attract (on average) 40% of ALL organic search clicks for that term. SEO Basics. Adam T.

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How to Calculate Social Marketing ROI

Paul Gillin

Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. My biggest concern is that these ideas are overly simplistic. EMC Corp.

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6 Tips for Understanding the B2B Business Decision-Making Process.


Appealing to the emotional brain is generally most effective with consumers. Marketing automation is a must-have if this is to be done efficiently and effectively. It helps organize information and sets expectations with the reader. Technology Naughty Vs. Nice In 2010 2. The buyer isn’t spending their own money. The risk factor is often greater. Why buy? Buyer Personas).

Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal.

Don't Fix Your Marketing Process

Customer Experience Matrix

The most successful organizations will be those whose people, processes and technology can most effectively exploit new opportunities as they appear. What does an organization optimized for flexibility look like? It also means the organization makes experimentation easy, in terms of funding, staff time and tolerance for mistakes. Summary: In a constantly changing world, flexibility is more important than optimization. Marketers need people, processes and technology that allow them to react quickly to new opportunities. The real question is what to do about it.

Get the Most Out of Twitter Hashtags

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Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it. The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics. This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. If you a. Charles E.

15 things marketers should stop doing and thinking in 2011

Chris Koch

Marketing is most effective at this stage, when buyers want nothing to do with salespeople. Marketing organizations that don’t break out of the sales support role will be trapped in a Catch-22 of increasingly poor performance and waning confidence from the business side. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication. Dude, this stuff isn’t heroin, okay? Interactions substitute for relationships.

Marketing Dashboard: Passive Discovery

Digital Body Language

However, great content that allows an organization to earn passive discovery is often much less trackable. This dynamic is much different than the “lightning strike” dynamic of most paid media efforts where an investment results in a near real-time effect. This thinking needs to be applied to all areas of the revenue engine, and each has its own unique challenges.