The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
How you can use it most effectively? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. And much more.
Why The Most Effective B2B Marketing Tactic May Surprise You
B2B Marketing Traction
FEBRUARY 27, 2015
With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. But, it’s not. But wait a minute.
Tribes Rule the Hyper-Social Organization
SEPTEMBER 8, 2010
I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business research at a conference two years ago. The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. Marketers over 2010 will get much savvier about doing this, however.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Hilde Torbjornsen presents a compilation of visually stunning examples of corporate web design, mostly from very large organizations like Sony and Ford Motor Company. Tables are out; CSS is in.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Flowtown.
The One Effective Use of Facebook for B2B Marketing
MARCH 9, 2010
TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month. It’s now the second most-visited site on the web , behind only Google. While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Not even close. It isn’t demographics. They buy from people. Digg this!
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Both require relationships with influential people in one’s industry to be effective. To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. Since many (most?) Share this on Bebo.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes, as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. Magazine.
Social Media and the Case for Marketing Optimism
B2B Marketing Insider
MAY 10, 2010
Archives December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 You may also be interested in: About B2BMarketingInsider is dedicated to sharing marketing tips that drive real results like sales, leads, and higher customer loyalty, focusing on topics such as lead generation, search marketing, online media, and social strategies.
11 Myths of Social Media Marketing
MAY 24, 2010
They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. The primary budget effect of social media marketing is to shift costs from media buying to labor. The tools of social media are (mostly) free, but the time, effort and expertise required to make social media marketing effective has real costs. 5.
Top 10 Takeaways from the 2010 Content Strategy Forum
Content Marketing Today
APRIL 30, 2010
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. Thanks to two info-packed days I spent at the April 2010 Content Strategy Forum , I’d like to give you a head start. As we have said for several years, you need to think like a publisher in order to do content marketing effectively. With that understanding, you are ahead of the game.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.
Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
NOVEMBER 12, 2010
I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community.
Top 30 Most Useful Facebook Blog Posts of 2010
DECEMBER 23, 2010
Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. The big blue social machine is slowly toppling off other networks as shown in this series of maps from June, 2009 to December, 2010.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Share content (your own and others’). Provide customer support.
It's Budget Season - B2B Marketing Budget Trends for 2011
Everything Technology Marketing
OCTOBER 22, 2010
The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of B2B organizations are either not changing or decreasing budgets. this year over 2009.
How to Calculate Social Marketing ROI
JUNE 24, 2010
Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. My biggest concern is that these ideas are overly simplistic. EMC Corp.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments. But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Smart. implement bit.ly Nifty. Thanks!
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
Lead nurturing through a marketing automation platform can be done pretty effectively, since it becomes an automated process. These systems will help you organize workflows that send prospects information based on their profiles and behavior. Technology Naughty Vs. Nice In 2010 2. Lead Nurturing One of the most noteworthy features of marketing automation is lead nurturing.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Great content accomplishes at least two of the following objectives: • It helps get you “found online. • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • It sets you apart (it’s not just a rehash of common knowledge). • It helps move a prospect along the buying cycle. So how do you produce great content? by Ink Rebels.
B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
AUGUST 27, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
Related Posts: Top Takeaways From Blogwell Philly 2010 Tweet Chats: Organized Chaos or Untapped Marketing Opportunity The Future of B2B Marketing: It’s Social Social Media: The Journey Begins With You The Role of B2B Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Who Blogs?
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
Marketing is most effective at this stage, when buyers want nothing to do with salespeople. Marketing organizations that don’t break out of the sales support role will be trapped in a Catch-22 of increasingly poor performance and waning confidence from the business side. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication. Dude, this stuff isn’t heroin, okay? Interactions substitute for relationships.
The New Marketing Accountability
B2B Marketing Insider
OCTOBER 5, 2010
This also brings marketers into the dicussion around real value created for the organization. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing. He also asks us to be accountable to results.
How To Focus On Your Marketing Plan
B2B Marketing Insider
OCTOBER 28, 2010
The point here is to pick a metric that is right for you and your organization. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Hogwash! You
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
So even if you never decide to venture into Twitter or Facebook, you still need buyer personas to effectively create trade ads, tradeshow booth signage, or any marketing material if you want to reach these changed B2B buyers. You need a detailed view of who is involved, their role within the organization and within your buying process. Technology Naughty Vs. Nice In 2010 2.
Marketing, Death and Taxes
B2B Marketing Insider
OCTOBER 26, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. Here’s a good guide from Mashable on How To: Organize an Event on Facebook.
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
Appealing to the emotional brain is generally most effective with consumers. Marketing automation is a must-have if this is to be done efficiently and effectively. It helps organize information and sets expectations with the reader. Technology Naughty Vs. Nice In 2010 2. The buyer isn’t spending their own money. The risk factor is often greater. Why buy? Buyer Personas).
Beyond Buyer Profiling To Buyer Personification
OCTOBER 18, 2015
The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. The understanding of not only the segments and organizations that buys but also the individual that buys. The jobs of product marketers were to market to customers the product lines of the organization.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. On the value side, getting your site ranked #1 on both Google and Yahoo/Bing means you’ll attract (on average) 40% of ALL organic search clicks for that term. SEO Basics. Adam T.