Which social media platforms are most effective at influencing buyer behavior? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. The State of the Blogosphere 2010 by Brian Solis. in the latter half of 2010. And much more. MORE >>

Why An Effective Content Strategy is Fundamental to Effective Content Marketing. Thanks to two info-packed days I spent at the April 2010 Content Strategy Forum , I’d like to give you a head start. As we have said for several years, you need to think like a publisher in order to do content marketing effectively. Too many organizations, including many well known global multinationals, are cranking out content without a coherent strategy driven by an appointed leader. Without this basic understanding, you cannot hope to roll out an effective content strategy. MORE >>

There are several new marketing trends for 2010 that will have an impact on practically every marketing organization because of new trends in customer behavior, such as: Shift in consumer mentality from recession to recovery. Let's take a look at the major marketing trends for 2010 that will affect both business-to-business (B2B) and consumer (B2C) companies so we can update our marketing strategies for 2010. Big marketing trends for 2010. Marketing trend opportunities for 2010. Changes in how customers make purchase decisions. MORE >>

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal. The Hyper-Social Organization is a look ahead at how those disruptions may play out. Embracing an outwardly focused, socially active organization will require tolerance for a certain amount of “messiness.&# MORE >>

Nearly half of sales executives (44%) said their ability to implement compensation plans to drive selling behavior needs improvement, according to CSO Insights ‘ 2010 Sales Performance Optimization study. CSO Insights surveys thousands of sales executives each year, with  comprehensive database of sales effectiveness metrics and trends.  The company publishes four major research reports on these surveys annually, as well as hundreds of smaller reports designed to help organizations formulate sales and marketing strategies. Subscribe to RSS. __. MORE >>