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The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

Webbiquity

Differentiating a product is (usually) easy. Differentiating professional services is hard. Year founded: 2010. You can connect with Dustin Bruzenak on LinkedIn and Twitter. The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software. Take an IT services business for example. Funding rounds: Bootstrapped.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Vendors that score very closely may have some clear differentiators that are not easily measurable. Good question!

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

There tends to be a lot of opportunity for differentiation there. On the other hand, Advertising & Promotion categories have had fewer and fewer new startups since 2010. Those are the categories where the marketing environment and customer expectations have had the most changes over the past decade.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

More recently even Twitter mascots have been showing up as a company’s public face. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. brand mascots are a common tool to promote your product or service.

Planning 100
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.