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The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

Webbiquity

Differentiating a product is (usually) easy. Differentiating professional services is hard. Year founded: 2010. You can connect with Dustin Bruzenak on LinkedIn and Twitter. Take an IT services business for example. They have employees with X years of experience (so do their competitors). Funding rounds: Bootstrapped.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

There tends to be a lot of opportunity for differentiation there. On the other hand, Advertising & Promotion categories have had fewer and fewer new startups since 2010. Those are the categories where the marketing environment and customer expectations have had the most changes over the past decade.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

More recently even Twitter mascots have been showing up as a company’s public face. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. brand mascots are a common tool to promote your product or service.

Planning 100
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A B2B Marketing Manifesto?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto (reg. required) to prove it.

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For the Fourth Consecutive Year, Conversica is Named to the Inc. 5000 List of Fastest-Growing Private Companies in America

Conversica

Conversica is steadfast in its pursuit of making Intelligent Virtual Assistants a valuable and powerful differentiator for our customers. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 18,000,000 today. For more information, visit www.inc.com. . 650) 239-0354.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Good luck in your email marketing selection process!