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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

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Gamification: How Siemens got 23,000 engineers to learn about its brand

markempa

Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. The team developed a scope-of-work document, outlining what the end deliverable would look like and the path required to get there, including: How it would work. Several government associations. More than 3,500 employees.

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

Putting information like title of post, focus keyword, author, and draft/delivery date into a document gives the content team a nice organized vision of upcoming deliverables. Relevance to World Cup: Who could forget the haunting noise of the vuvuzelas from the 2010 World Cup in South Africa? Know Your Competition.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. 40% of Marketers plan to increase their budgets in 2010. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". technologies.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Your emails can’t produce results if they never reach your recipients, and while there any many factors involved in deliverability, avoiding the use of “spam&# trigger words is one key way to help your messages reach the inbox rather than the junk folder.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. The Wall Street Journal said email’s era had ended thanks to Facebook. Email is a vampire. October 2009.

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